AT&T Gophone

What do most teenagers want for Christmas? On the top of the list is a new cellphone. But the parents are afraid of the residual effects. HIGH CELLPHONE BILLS!

We used the classic movie "A Christmas Story" as a parallel. Remember when Ralphie would for a Red Ryder BB gun? The adults would say "you'll shoot your eye out kid". We decided to use Ralphie to ask for a new cellphone, therefore the adults would say "you'll run the bill up kid".

A fun shoot.

Attenetion to detail is key. We matched everything to the original movie....except we updated to be in the 2000's. (the milk carton, the sink, the clock on the stove, everything in the scenes were under scrutiny)

Bob Clark, the director of the original movie, tracked me down for a copy after he saw it run on air.