Fannie Kate's
How do you mass market without mass appeal? If you have a hidden gem, like this Bed & Breakfast. How do you advertise without having busloads of people show up?
Because if that happens, the place is ruined.
"No one goes there any more, that place is too crowded"
-Yogi Berra
This campaign raised awareness with the people we needed to. (One Show, CA)